A newsletter is a simple and effective way to keep your clients up to date on everything that's happening in your salon. Below are 3 important points you should definitely consider when getting started with your salon newsletter.

1. Create a template for your newsletter

Using a template will save you a lot of time and effort. Every email marketing program has the ability to create a template. By creating one completely to your liking, you can duplicate this template and replace the content with the latest news.

2. Know your customers' problems

Try to make your newsletter inspiring to your customers. If you only fill the newsletter with product sales, it will not retain the customer's attention. Try to stimulate the interest of your customers by responding to relevant moments. Recognizable topics also work very well to trigger your customers. By knowing what the problems of your customers are, you can attract their attention in a creative way. That way, your newsletter comes across as natural and heartfelt.

3. Use your knowledge

If you are a beauty professional then you are more than just a hairdresser, beautician or nail technician. In addition to your profession, you are expected to do sales, marketing and customer service. A jack-of-all-trades. But what often escapes beauty professionals is that you are the expert in your field! And of course we're all humble, but when it comes to your field, we don't have to be. Your clients come to you expecting to get advice. Therefore, use this expertise in your newsletters. Share useful or inspiring information with your personal touch. This is the absolute key to success and a high opening rate!

Good luck!